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I want Free Advertising!So you`ve got your website all set up. You know what you`re promoting and it`s looking good. You know you need to advertise and promote as much as possible to actually get your website seen. You`ve tried the normal avenues such as classified ads, safelists, ffa`s. etc, but now you`re ready to try something else, right?There IS another way of getting free advertising. It`s called Bartering. It basically means to exchange goods and/or services without using money. Bartering, also known as Trading, Exchange or Ad Swapping comes in all shapes and sizes. Many small sites use banner exchanges as a way to reach more people. Ezines often swap sponsorships in an effort to gain more subscribers etc. The terms of a trade are usually only limited by the creativity of those taking part. The main consideration is to make sure it ties in with the goals of the site. Also, making sure that everybody involved has a clear understanding of the agreement details. Here`s a list of 5 different ways to "ad-swap" for free. Reciprocal Links: Basically, this is where 2 sites agree to show a link to each other. This can work wonders for search engine ranking, so long as the site you swap links with is relevant to your site. To find potential linkswap partners for free, do a search on say www.google.com for sites similar to yours. Mail the webmaster a nice friendly mail, telling them what you like about their site, and asking if they might be interested in exchanging links with you. Don`t worry if some of them say no, keep trying, and you`ll be surprised at how many will actually say yes. Banner Exchange: In laymans terms, the concept behind a banner exchange is "I`ll put your ads on my site, if you`ll put my ads on yours". Banner exchanges are differnt to simple link swaps in terms of how many potential site visitors can be reached. Members of large banner exchanges have the potential for their ads to be shown on thousands of other sites. Also, unlike simple link swaps, banner exchanges result in your ads rotating through many many different sites, sometimes with the benefit of sophisticated targeting. Here are some free banner exchanges for you to check out: www.1for1exchange.com/ www.bxmegalist.com/ www.bcentral.com/products/bn/default.asp www.bannerswap.com/ Button Exchanges: Button exchanges are similar to banner exchanges in all ways apart from the size of the graphic displayed. Button exchanges usually have smaller membership numbers than banner exchanges. As a result, they tend to come and go, with very few of them lasting and/or become much used. Some niche exchanges, particularly webmaster related, have used the micro-button (88x31) effectively. While small in size, the micro-buttons allow a site to earn more views (and credits) per page. www.adbility.com/ Text Link Exchange This is pretty much the same as reciprocal link swapping, apart from here there`s a whole Network of sites, where all participants display text ads in exchange for credits which are converted into ads to be displayed on other sites. www.txtswap.com/ Web Ring: Web Rings are basically a group of like-minded sites all linking to each other. Web rings are usually made up of small/midsize sites. The number of web rings and member sites runs into the millions. A web ring can be created on just about any topic, by just about anybody. After creating a ring, the ring owner is responsible for attracting and approving applicants. Approved sites become part of the web ring. Navigating through webrings is normally done by using the "next", "previous" "random site" and "complete list" links. The first original web ring system, which is now part of Yahoo! is still the most popular and can be found here: www.webring.org/ Web Site Award: A Web Site Award is basically an award given from one Web site to another, as a means of creating linkswaps. They range from great big events like the Webby Awards: www.webbyawards.com/ to thousands of smaller sized link exchanges from small sites. A lot of the Web site awards are really more about attracting site visitors than they are about competition. Sites that GET awards hope to attract visitors from the award sites, and sites that GIVE awards hope to attract visitors from the recipient sites. www.webbyawards.com/ www.awardsites.com/ www.awardsscoop.org/background/history.html And there you have it. Maybe not the easiest ways of getting free advertising, but most definitely not the hardest. Try them out, see what works, and stick with it. Remember, as with all advertising, you need to do a lot of research, homework, and testing to find out what`s right for you. Good luck in your promotions! About the author: -=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=- Avoid scams, shams and spam with Not Just Another Ezine! Full of free downloads, ebooks and information to maximize your time online. Subscribe free! http://annamarketing.com mailto:admin@annamarketing.com?subject=subscribe -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included. (c) 2004 AnnaMarketing.com All Rights Reserved Circulated by Article Emporium Starting A Home Business: Step 6 Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads. (If you missed the first 5 steps, you can ca... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... Seven Red Hot Tips for Linking 1. Vary the keywords in your link ‘anchor' text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the... Do Not Build A Website Until You Have Researched Your Keywords Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe. <... 11 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each... Sell Your Online Products at your Local Flea Market or Fair The Internet has created incredible Opportunities for us all to become financially independent to the degree where we no longer need to work for that Boss who dictates what we do on a day to day basis. There are many affiliate programs on the Internet that allow us t... More on Keywords More on Keywords By S. Housley Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the ... Plan Your Way to Pay-Per-Click Campaign Success! 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It is your turn to speak, you turn to the actor to say your line and suddenly, you realise you don't know it! Not only do you not know it, but you hav... Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. ... 10 Sales Grabbers Sure to Get Your Visitors Attention 1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. 2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering sys... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... I want Free Advertising! So you`ve got your website all set up. You know what you`re promoting and it`s looking good. You know you need to advertise and promote as much as possible to actually get your website seen. You`ve tried the normal avenues such as classified ads, safelists, ffa`s. etc, but now you`...
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