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More on KeywordsMore on KeywordsBy S. Housley Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the products, services, or information you are promoting or searching for. Synonyms Use a thesaurus to find terms that are related to a primary keyword. Searching on a synonym will often bring up different Internet search results. A thesaurus groups words that are similar in meaning. Usually, you reach for a thesaurus when you have a word in mind and you are looking for a similar term. Keep in mind that no two words mean exactly the same thing. We turn to a thesaurus to find different, more expressive ways of speaking and writing, this is particularly important when related to keywords. WebReference - http://thesaurus.reference.com/ Merriam-Webster - http://www.m-w.com Singular and Plurals Using the plural form of a word in many of the search engines, may result in a different batch of search results, than a search using the word's singular form. It is important that websites be optimized for both singular and plural forms of critically important keywords or phrases. Meta Tags Look at competitor or similar web sites meta tags to determine if you have overlooked any obvious keywords or phrases. This is very easy to do, simply view the source of the web page and look for a tag in the header that says [meta name="keywords" content=]. Conjugate Verbs Conjugating verbs in keyword phrases will also vary search results. Epitomize a variety of pages for critical past, future and present tense keyword phrases. Qualifiers Use qualifiers to vary the meaning of a search phrase or keyword and bring additional results. Qualifiers usually are adjectives or adverbs that helps modify and limit the extent of the meaning of a noun or pronoun, while an adverb helps modify a verb in a similar way. Abbreviations & Acronyms Abbreviations and acronyms should be employed in a variety of forms. Extend abbreviations and acronyms to full word phrases to encompass as many possible combinations as possible. Misspellings A significant number of searches conducted each day are misspelled. Include common misspellings in the meta tags of optimized pages to capture any traffic that is mistyped or misspelled. Shake it Up Mix up the order of keywords in phrases to encompass a broad range keyword phrases. Keyword phrase word order variations can be a great source for new keyword phrases. Hyphenate Consider hyphenating search terms, as this is likely an area competitors are unlikely to venture. The hyphenated term could score well in search engines. Determining Keywords Additional Resource for Determining Keywords - http://www.small-business-software.net/determining-keywords.htm Optimizing a site for a variety of keywords will give your site the advantage of being found by relevant searchers. The extra keywords could result in increased profits from customers who might not have otherwise located your web site. Permissions: Permissions and notification of use not required. About the author: About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.comsoftware for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.neta wireless text messaging software company. Circulated by Article Emporium Starting A Home Business: Step 6 Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads. (If you missed the first 5 steps, you can ca... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... Seven Red Hot Tips for Linking 1. Vary the keywords in your link ‘anchor' text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the... Do Not Build A Website Until You Have Researched Your Keywords Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe. <... 11 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each... Sell Your Online Products at your Local Flea Market or Fair The Internet has created incredible Opportunities for us all to become financially independent to the degree where we no longer need to work for that Boss who dictates what we do on a day to day basis. There are many affiliate programs on the Internet that allow us t... More on Keywords More on Keywords By S. Housley Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the ... Plan Your Way to Pay-Per-Click Campaign Success! Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign. Let's keep this simple and create a list of required tasks to successfully plan your pay-per-click campa... Around The Net In 90 Days Ready - Set - Go on a 90 day journey around the net. From my Windows XP my eyes would see my 90 day trip around the net. I packed my Visa credit card immunized my vehicle with guards pro... Article Writing – Why Bother? There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of your busy schedule to add one more... ----- THE ART OF PUBLIC SPEAKING ----- Imagine the scene: you're on stage, it's the first night of a Shakespeare play it's a sell out and there's 900 people watching you. It is your turn to speak, you turn to the actor to say your line and suddenly, you realise you don't know it! Not only do you not know it, but you hav... Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. ... 10 Sales Grabbers Sure to Get Your Visitors Attention 1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. 2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering sys... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... I want Free Advertising! So you`ve got your website all set up. You know what you`re promoting and it`s looking good. You know you need to advertise and promote as much as possible to actually get your website seen. You`ve tried the normal avenues such as classified ads, safelists, ffa`s. etc, but now you`...
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