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Seven Red Hot Tips for Linking1. Vary the keywords in your link ‘anchor' textUnless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two. If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell ‘blue widgets' then you could also use link text like ‘cheap blue widgets' or ‘blue widget store'. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being ‘fake links'. 2. Set up your link information differently - create a link in context Typically people set up their link information in a very similar way, however you could offer your link information with the hyperlink inside the description instead of at the beginning. Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place “your descriptive hyperlink” inside it. One reason for doing this is that it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information, that way if some sites can't support the layout you still get your link. 3. Vary where your links point Try to vary where link partners point to on your site. It's fine to have the majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise the profile of more pages on your web site. 4. How to find potential link partners from your competitors If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume the latter. Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar. linkdomain:www.mycompetitorwebsite.com This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links. 5. Alternate your description text This is often overlooked, but there is no real advantage to be had if the description text supporting your inbound links is always identical. To avoid the possibility of a description ever being seen as ‘duplicate content' alternate it when you can. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction. 6. Link to good related content from your web site It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject. Linking to informative related content is useful for visitors and search engines quite like it too. 7. Seek out directory links Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a ‘directory of directories' at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some of the directories are free to get listed in whilst others may charge a fee. About the author: Gareth Davies is a web design consultant based in London, UK. For information on web design services please visit http://www.garethsketty.comor if you have any questions about this article or its contents please email Gareth at garethsketty at yahoo.co.uk Circulated by Article Emporium Starting A Home Business: Step 6 Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads. (If you missed the first 5 steps, you can ca... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... Seven Red Hot Tips for Linking 1. Vary the keywords in your link ‘anchor' text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the... Do Not Build A Website Until You Have Researched Your Keywords Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe. <... 11 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each... 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Around The Net In 90 Days Ready - Set - Go on a 90 day journey around the net. From my Windows XP my eyes would see my 90 day trip around the net. I packed my Visa credit card immunized my vehicle with guards pro... Article Writing – Why Bother? There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of your busy schedule to add one more... ----- THE ART OF PUBLIC SPEAKING ----- Imagine the scene: you're on stage, it's the first night of a Shakespeare play it's a sell out and there's 900 people watching you. It is your turn to speak, you turn to the actor to say your line and suddenly, you realise you don't know it! Not only do you not know it, but you hav... Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. ... 10 Sales Grabbers Sure to Get Your Visitors Attention 1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. 2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering sys... Google Finally Dropped The Bombshell On Affiliate Marketers. Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did. In case some of you reading this don't know what I'm talking about; Google ... I want Free Advertising! So you`ve got your website all set up. You know what you`re promoting and it`s looking good. You know you need to advertise and promote as much as possible to actually get your website seen. You`ve tried the normal avenues such as classified ads, safelists, ffa`s. etc, but now you`...
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